The 31 page "special report" that LITERALLY changed the world....

"I just bought a microwave fireplace...
You can spend an evening in front of it in only eight minutes..."
- Steven Wright

Hey we're living in the fast food, microwave age. Everybody wants everything fast!

Nobody has the time to read a 800-page book - yet why are people still writing them. Especially an 800-page ebook! I tend to print my ebooks out, and an 800-page ebook represents a lot of extra paper and ink which I gotta pay for!

I agree with what many others say - there is a market for products which get to the POINT.

So, if you feel that to write something to sell, you have to write the next encyclopedia - think again! Many successful authors don't do this.

Jim Straw's reports are concise - yet they contain valuable information. Michael Ross's "The Art of Leverage" is not a long report - yet the new way of thinking it contains can transform how you live your life. It's not how many pounds the information weighs, but rather the important thing is what effect that information can have on your life.

On my hard drive, I have Michael Ross's concise ebook, and also an 800 page ebook. Frankly, I haven't even read the 800 page ebook! On the other hand, "The Art of Leverage" has a lot of depth, despite being a slim volume, and I'm stunned by what I've learned from it.

Sometimes, just an IDEA can transform your life. We saw this recently. Don Alm posted his idea for the restaurant Daily Specials Board. It wouldn't have even taken two pages to print out. Yet for several of those who went out and APPLIED the info (and modified it to suit the way they prefer to work), it was worth thousands of dollars. Think - less than 2 pages, if you applied it, worth thousands of dollars in profits.

Sometimes appearances can be deceiving - you can find immense value in forums like this one. (That's why you should subscribe to The Entrepreneur's Hotsheet if you haven't already, since we find all the outstanding information for you - http://www.sowpub.com/entrhotsheet.shtml .)

E = mc2 - did you know that Einstein's formula is the power behind atom bombs? In a nuclear reaction, mass is converted into energy - that's where the explosion comes from. It's also the same formula that explains how the sun gets its energy too, and supports all life on Earth. Yet this incredibly important formula can fit on a T-shirt. Einstein's paper on this topic (in the original German) was only 31 pages long, yet it revolutionized the world. (If you want to, you can read it the English translation at here in PDF format.)

So short works have value too.... :)

Last word goes to Einstein....

"Make everything as simple as possible, but not simpler."
- Albert Einstein

- Dien Rice

I just wanted to add - I used Michael Ross's excellent "Writer's Friend" software to write that - especially to have the quotes I wanted right at my fingertips.

If you write at all, it's very handy! :)

- Dien

Hi Dien,

You are so right. On a couple other forums the subject of long vs. short ebooks has been discussed in depth and the general consesus is that short and action packed is where it's at.

If you're writing a "How-To" book on a particular niche subject, it should take you less than an hour to read it. Here's what I based my just released "Down 'n Dirty Guide to Creating and Profiting from Your Own Info Products in 48 hours or less" on:

It should take you no more than 1 hour to explain the process to a friend. And no more than an hour for that friend to read and understand it in the ebook format.

Short, sweet, 15 - 50 pages, and intensly info-packed will be the format for my next few projects. That's why I've dubbed them "PowerGuides" ;-)

Anyway, can you imagine reading "War and Peace" on a computer screen? Or could you imagine printing it out?

Thanks for reinforcing the "Short and Sweet" point again Dien.

Respectfully,

Paul Short
EbizEdge.com


The "Down 'n Dirty" Info Product Development Guide

Dien!

I am so excited to read this report. Al is one of my heroes, I think he is a babe! :-)

With Purpose and Passion,

JULIE


DiscoverYourPassionOnline

Hi Julie!

Yes, Al's an interesting guy.... One of the books sitting on my shelves (one of the ones I don't plan to sell!) is Albert Einstein's "Ideas and Opinions". Some great writings by one who some consider to have been one the brainiest dudes alive or dead.

Did you know Albert Einstein took out some patents? Yes, he tried his hand at product development too.... His patents were for refrigerators with no moving parts! (Taken out in the late 1920s.)

Not that he needed the money. He had a position-for-life at the Institute of Advanced Studies in Princeton, NJ. Hmmm.... someone else with NJ connections? :)

Julie's radio show is starting in a couple weeks - when it starts I'll announce it here! I'm really looking forward to it!

And you can read Julie's story in "Chicken Soup for the Soul of America" compiled by Jack Canfield, Mark Victor Hanson and Matthew Adams. It's just out - grab a copy and read Julie's story! :)

Click on the link below for more about "Einstein's Refrigerator"....

- Dien Rice


Einstein's refrigerator - read about it here...!