Stickiness or make the customer happy?

Hi,

Maybe I accidentally did something right with trickreport.com.

What I mean is I'm doing the same thing as google.com in a way. I offer absolutely no stickiness, I've just tried to make it easy for visitors to find what they want and then leave. Time magazine said this about Google: "The whole point of Google is to get you on and off the site as fast as possible."

This isn't a disguised ad for our site, just an observation that a happy site visitor is likely to return. I bet a lot of visitors return to Sowpub for this very reason.

Best,

-Boyd