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Do-It-Yourselfer Postcard Goes to Hidden HOT Home Owner Niche
Dear Bob,
Thanks. #1 - You could skip the flyer. Stand at the door of Wall-mart on Fridays and Saturdays. Help people haul their repair junk to the car. THEY REALLY Need help. Ask a few SAVVY questions. Prove you know more than they do. YOU are hired. #2 - A mentor discovered a hidden niche of RECENTLY RICH folks (In any town or city) who have Just this Second inherited OLDER houses, barns sheds, garages full of stuff. (I sell the HOT leads - people with 2 houses to pay for sell one fast) to #1 realtors and top mortgage brokers. Owners of local auction houses etc.) Send them a post card - then call. Dear Frank Smith, Thanks for being a great neighbor. One of your neighbors told me you might be able to use my experience as a Do-it-yourselfer. I have Testimonials from customers. IF you need painting, roofing, new locks, plumbing, carpentry and simple electrical repair... please call - Bob at ___________ . Thanks, Bob McAlister P.S. - I also have a pickup truck if you need things hauled away. Or taken to Goodwill. I'll call you to double-check. #3 - You know how much FUN it is to CONTROL the sales process. Instead of WAITING for them to call. You call them. |
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