How To Get Your Products On The Shelves Of Wal-Mart...

Aloha Sandi,

Thanks for your comments!

I have heard of vendors going broke -- although I don't have any direct evidence. If that is the case, then that is definitely the fault of the vendor. No one should enter into a contract that they can't fulfill or that doesn't make economic sense.

I used to be a buyer for one of Wal-Mart's competitors. And as a buyer my job was to get merchandise into the store for the lowest price possible and negotiating everything from turn-over rates to shelf-space allotment. It is a fascinating and aggravating business.

As far as Wal-Mart's quality, we all know what you are talking about there!

Aloha,

Jason Cain

PS: I realized I wasn't being clear when I spoke of "being on the other side of the cash register". I was speaking about the creation of information products -- not Wal-Mart's marketing. However, your comments do dovetail in nicely with the reason I wanted the course. I like to observe Wal-Mart's marketing.