How To Get Your Products On The Shelves Of Wal-Mart...

Hi, Jason,

I agree that it is largely the fault of the vendor for agreeing to modify their original contracts BUT the amount of pressure put on them to do so by Wal-Mart is astronomical from what I've seen and been told.

Wal-Mart uses the old 'quantity makes up for the lower price you charge us'. Baloney! Quantity orders can only go so far toward offsetting price cutting...beyond that it's a losing proposition no matter how you slice and dice it. Some vendors will do anything, even to cutting their own thoats (metaphorically speaking) for the ability to brag about being a vendor for so and so. Ego overtakes brain sometimes. Sad.

Sandi Bowman