Question About Phone Sales

Okay, I just want to make this real short. If you (each person) were going to do an ad website and didn't have a lot to spend, how would you do it or what would you suggest? I want to keep it as basic, simple and cheap as possible, but I understand it needs a lot of promotion.

So far, I want to make it one site for special people like new homeowners, employees of certain business and other select groups, who will be informed that they'll get really special deals here because of who they are or what they belong to.

I'll give the business owners a great deal, as they'll be informed on the phone calls.

Any ideas on how I could put this together would be greatly appreciated, thanks.