Selling on the 'Net question

Hi Millard,

I see more marketers putting the upsell on the order form. When they get to the end of the sales page and click a link or button to order, then there is an upsell. But it states near the top that "To continue with your original order please scroll to the order form below". If the upsell catches their attention, there is a link that says "Click here to add this to your order too." This way they only have to submit their information one time.

I guess part of how you do it will depend on your ordering process. This can be done easily enough with 1shoppingcart or Infusionsoft.com (using order forms rather than the cart). I would imagine it can be done on any ordering system where you have the opportunity to add text/html to the top of the order form.

If you are also adding them to an autoresponder, then you would also need two. When you follow-up you don't want to send customers who have already bought both products, another offer to buy the second one again.

Best Regards,
Steve MacLellan