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  #13  
Old December 28, 2011, 09:39 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,245
Default WHY Billionaire Ken Varga Creates Booklets to Sell From Home

Happy New Year,

Fantastic topic.

You can sell Reports and Booklets from Home too.

Since one of my clients is Ken Varga's Joint Venture Projects partner
I've gotten a BIRDS EYE VIEW on WHY a billionaire would bother
with Little Booklets.

Turns out The REASON WHY Ken sold his insurance company for Billions
is because he wrote and gave away 100's of (How to Avoid Hospital
LawSuits) Reports and Booklets to the Presidents of Nursing Colleges.

The College President gave them to college Professors.

The college Professors used the Case Studies in class to teach Nurses
what to AVOID when they got a job.

KEN made the Nurses MORE VALUABLE to Hospital Employers. (Most
Nursing School Grads bought Ken's Insurance.)

==========
Ken Explained to me on the phone why he sells so many Special Reports
and booklets on his website...

He's testing ideas to his million+ ezine readers! The best selling idea
Booklets get combined into books that sell for 99.00 or 169.00 or 397.00
or 999.00

===========
Here's How I've Adapted
Ken's Strategy to Sell
The Most Popular Booklet/Report COMBINATIONS as e-Books...

I - I Turn the Munny Making Ideas that Cross my desk into Reports

II - I share these Reports as "Ezines" to my customers

III - The Most POPULAR Ezine Ideas (Big response) Get Tested

A - We Bribe Readers to VOTE on which book Headline They Like

B - Recently we've been Asking "How Much do you want to pay?"

C - Then Turn Around and Sell the COMBINED Ezines & NEW
Chapters AS BOOKS to all those who VOTED.

D - After we Sold a Bunch of Books last week (Right before Xmas)
We Added 400.00 of Added Value BRIBES (after Xmas)

Result?

A 90% Bump in sales.

***********************************
TEST YOURSELF - POP-QUIZ:

Which Ezine Subject Line Created The 90% Sales Bump?

#1 - A Deaf Woman Who is #1 in The World

#2 - 3 Flirt Bomb Bonuses & Bribe Results

#3 - 1000 Yr Old Beans In My 30 Min Recipe

#4 - How I Knocked a Man Down w/A SMILE

#5 - Hypno-Dog Triple Smile ZAPS The Audience

#6 - Girl GRABS Guy in a Painful Place

#7 - NEW New Years BRIBE 3 for the P rice of 1

Happy New Year,
Glenn Osborn

P.S. - Why is my Copywriting SO CRAZY"? Cuz We discovered People Buy
More if you can make them SMILE & LAUGH in your sales letter.

The
Link
To
The
answer & the 90%-More-Sales-BRIBE -

http://archive.enchantednlp.com/ezine.php?issueno=2241
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