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  #11  
Old July 23, 2012, 05:43 AM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,245
Default Why Learn to Write POETRY Your English Teacher will Hate

Dear Ankesh,

Thanks for noticing the importance of the poems as a GRABBER.
Poetry at the top of a sales letter Always Gets Better Response.

In my tests Goofy Poems GET READ - and then so does the REST
of the letter.

(Thank You
Gary Halbert - who introduced me to the Importance of an ATTN GRABBER.)

What you do is write a list of words IN ADVANCE.

Mumbai
cry
die
fry
guy
hi
high
ki
lie
my
nigh
pie
rye
sigh
thigh
tie
vie
why
kiyi

There once was a Guy From Mumbai,
Who Took a swat at a Fly,
Then Accidentally sat in a Cherry Pie,
He let out a big Sigh,
And muttered, "Why oh Why,
"My oh my,
I wish that Fly would just Die.

Obviously it's much easier to write silly poetry.

But.

If you make your word lists on a specific topic
You can target what you want to say.

And WHY Might You Make The Effort,
To Resort,
To a Poem,
Rather than stay safe at Home,
With a Regular Headline?
Because Everyone says it's Fine.

But I DARE YOU To Stop,
Reading when you Hop,
Into a Letter that Starts w/a Rhythm,
You Can't Stop - isn't it Sublime?

Plus Eugene Schwartz - a billion dollar copywriter - says UGLY COPYWRITING
is
the reason many of his "Control" letters lasted for 20 years or more.

Thanks,
Glenn Osborn

P.S. - I couldn't Find any Copywriting Books or Manuals on how to Use
UGLY COPYWRITING... So I wrote one of my own - w/1000's of Examples
so I'd have an
UGLY Writing Workbook at my Fingertips.

http://archive.enchantednlp.com/products.php?id=79
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