Joe Karbo: Rare Television Interview

I've had the good fortune of being in business WITH Gary Halbert (my "Fax-Bux" program I sold to his list)....and knowing Joe Sugarman when he started his first business from a small office I'd pass by in Wheeling, IL (Northern suburb of Chgo)

One day, as I was passing his office in the wee hours I decided to drop in and found Joe and 3 girls working feverishly on getting a mail project out. He showed me what he was doing and how he was selling. Joe's first product was a fancy calculating machine. He went on to sell many products mostly by running display ads. He had a unique way of positioning the ads. I think Blu-Blocker sunglasses was his last product.

When Joe moved into a fancy office in Northbrook (where I lived) I'd stop by at some of his "Marketing Meetings".....which he also held on weekends at a lake in Wisconsin.

I went to some of Joe Cossman's seminars and got to know Jerry Buchanan when he moved to Vancouver, WA and discovered the "Secret" to getting rid of Moles and Gophers.

Since Vancouver was just across the border from Oregon I visited Jerry a few times and watched how he gathered and put together his Newsletter. He thought my "Marketing System" was great of;
Getting prosepcts to phone a Recorded Message and leave their Mailing Address
Whereupon I'd send a 4 page sales letter giving reasons why they should buy my Report and.....telling them they Already Had It....it was in the Floppy Disk enclosed with my sales letter......to get it they had to phone my Order No and the clerk would give them the encrypted code to open the Floppy.

I also used the same "Marketing System" when I sold my "Biz-Worth" disks to biz owners. This was a Floppy that would tell them what their business was worth, in the privacy of their office. They'd phone my Voice Mail.....listen to a 2-min sales pitch and leave their mailing address where I'd send a sales letter AND the Encrypted Floppy.

"Curiosity" forced them to Order and get the Un-Lock Code.

Anyways.....great re-living the "old-days".

Don Alm......loong time entroopreneer