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The "expert" toll position...
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A quick example is Denny Hatch. He's an expert in direct response marketing, including copywriting. He took down his web page with his consulting fees, but you can still see the old version from 2013... At that time, he charged $700 per hour, or $5,000 per day, to consult with you about your business and marketing. https://web.archive.org/web/20130530...tons/fees.html He can charge $5,000 a day - and get it - because he has a strong "expertise" toll position... Of course, there are many others who get even more... and they can get it due to their strong toll position as an expert... Quote:
However, you need to have the toll position in the first place in order to do this! In countries where protection for copyrights and trademarks is weak, it's a different story... But that doesn't mean you can't still make a lot of money, for long periods of time, in the many countries (including the USA) where the "rule of law" is strong... Thanks Mike! - Dien |
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