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Thanks for sharing that key piece of copywriting advice!
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Thanks for sharing that piece of wisdom! One piece of copywriting knowhow which I've found useful are using the "emotional hot buttons" - as taught by Axel Andersson/Bob Hacker/Denny Hatch... http://www.targetmarketingmag.com/ar...arketing-copy/ http://www.targetmarketingmag.com/ar...ordinaire/all/ I always try to work several of these "hot buttons" into any copy I write. I've even used them to help my wife write persuasive emails to her boss! Now, I'll take your advice on board too! Best wishes, Dien
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