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Loved the story of Dan Kennedy's "fake" $500 fee!
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The first one, partly on how your client gives away multiple gift certificates for his customers to give to their friends (I love that idea)! The other about Dan Kennedy's "fake" $500 fee for anyone who wanted to ask him a question over lunch at his event... To "filter" out the "time wasters"... And how you adapted this idea too! I think it's definitely true, you need to do something like this, especially if you're going to do consulting (since consulting costs your time). I've promoted a consulting service in the past. To get people interested, I offered a half hour of consulting for free. I did end up with "real" paying clients (so it worked)... But of course, I got a few "tire kickers" too who had no intention in in paying me for consulting, but were just curious as to what would happen during the free half hour! Thanks again, Glenn... Loved it! Best wishes, Dien
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