My case study.

[Dien Rice]

Hi Gordon,

I have to agree with you... I was never attracted to the "template" approach... But...

It's apparently wildly popular! So it makes sense to sell it...

It's part of the "done for you" trend...

People want things that are "done for them"...

And, the seller can charge a lot more for it, too...

I won't say who, but there's a prominent online seller (very successful), who sells marketing-related stuff...

What he's been selling the last few years is primarily a "done for you" solution to business...

From his email promos and videos, it looks like he promises to...

- provide the product that you sell
- build your email list of prospects for you
- write your email ads

It seems pretty much all you have to do is click a button to send the already-written-for-you email to the already-built-for-you email list!

In the end, the deal costs around $2,000...

People buy because it's a "done for you" solution... All they have to do is click a button, and they have a business! (That's the promise...)

However, he doesn't promise to do this for you forever. He and his team might do it for you for a month or two or so. After that, you're on your own...

(Though I wouldn't be surprised if there's a "continuity fee" if you want him and his team to keep doing this for you further into the future...)

It's not for me... I guess I like learning how to do it, so I gain the skills...

Unlike money and things, nobody can ever take your skills away from you...

Best wishes!

Dien

Originally Posted by GordonJ

Just as an example, The cult of copy has 35k members, many of which have the Viking VElaciptor writing guide. So, they follow that and try to make their work fit into someone's TEMPLATE.

And this is across the board, pick a group, a guru, and that is in fact what they sell, the SHORTCUTS on how to do it.

Here's my very cynical interpretation.

Oh, you can't think on your own? Don't worry, you don't need a brain, just follow these 7 steps and you don't have to sweat about being creative.

It is 6cent Koolaid sold for five dollars to the thirsty, who are sitting next to a fresh bucket of purified water for free.

Just my take.

Gordon