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Re: Here is some insight on selling data reports.
Gordon, Gotta go soon but don't want to lose the thoughts and also make sure I am tracking.
- You are describing what my buddy the former Economics Consultant did to a tee. Get paid to write a report which still sits on a shelf 30 years after the election and the city council wrote the $100k check. He describes WHY he was hired the same way. "One, to confirm their decisions." And now with analytics and data he would completely agree with: "Two, to guess the future, and if wrong, well it was the data's fault." - Is the motivation similar to why people are buying Lotto hotsheets? Because I can see how it might be. Oh boy, gonna need to read up on your Lotto posts! - The quantity of data available, let alone making sense of it, is overwhelming to most people including the customer and their boss. Hire the analytics guy or buy the report. If it works great if not (for whatever reason) client points the finger at the data. Gotta say I saw this psychology in play internally, too. So easy to blame the data. - Instead of spending 100 hours with a client over some months the report is the consultant fulfilling the same purpose. - The reports themselves: Repeatable process and templates for each market. Start with the clients why and work back to the beginning. Including, where I can intersect with them, get their attention, ...... It should be possible to keep slop and mess factor low. Thus, the reports and not the consulting gig. Hm, I've got some niches in mind. Thanks again, --Eric Quote:
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