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Yes, AMEN.
Quote:
I agree, and argue the CHOICE of your target market, is the best thing you can do and to take your time and test it, then give it all the value you have. It really is NOT all that hard, when you take the time to match the Intersection with the Avatar and meet them there at the right time. Then, if you want to scare them yell boo and pop a big red balloon. To further this discussion, I have seen the copywriting gurus, with HOW TO BE LIKE ME, and Copy writing as a Biz-Op convince two generations now of want to be marketers that the copy is the thing they must learn, and pay dearly to do so. OK, if that is what anyone buys into, almost guaranteed to add about 3 to 5 years of it that one doesn't need to spend when choosing the right market in the first place. 90 days seems like a long time to choose, test and know a market is going to respond to your offers...but it beats wasting 3 to 5 years of time because some guy you paid 5k to, sez it does. As for Switchwords, it may all come down to: relief, release, relish or repent. Basic underlying foundations of belief, and it doesn't require thousands of words to get some to understand your product relieves their pain, etc. Gordon |
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