Dog whistles, fresh bait and knee jerk words that sell.

[GordonJ]

Quick. Easy. Time. Money.

These MAGIC words found in 7 STEPS TO FREEDOM II by Benjamin Suarez.

They are just as powerful 30 years later. But, they need context.

Along with: Money. Self-preservation. Romance (Sex/Stimulation). Recognition.

I, of course, use the PictoGrigm of Persuasion (POP)
https://www.dropbox.com/s/joeqrh5y1w...81%29.JPG?dl=0

with every promotion I write. It is a tool, and I haven't yet found one better, to use to find what those 3 magic words and a phrase are.

In old timey salesspeak, we would say (per Elmer Wheeler...use the right bait and sell the sizzle). We mostly interpret sizzle as EMOTION. Not the hunk of meat, but the reaction to it, what it EVOKES.

And that is the goal of most promotions, to evoke an emotional response, and most copy/copy/copy/copywriters, which is like making copies on an old Xerox machine, using the copy to make the copy...so as Caples/Schwartz/Halbert/ Copy1/Copy2/Copy3....

most of this latter crowd lack the depth to be able to think it through. They follow formulas, techniques, CHEAT SHEETS/CODES/HACKS, and the all encompassing swipe file.

Do that, stay in the weeds. Or use the POP, get to know your target and what they want/need and then use the 3 words and a phrase to get the reaction you want from the stimulus you use, and get into high cotton.

But just yelling words, like EASY, without context, is using a hammer to screw in a screw.

Gordon

So, what 3 words and a phrase do you need?