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SOWPub Business Forum Seeds of Wisdom Forum |
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That's like asking - "Show me the world's most beautiful woman"
Asking for the "best" opportunity is a little like asking... "Show me the world's most beautiful woman" - or "Show me the world's most handsome man". The answer you get will differ depending on who you ask! Because everyone will have a different idea as to what the "best" will be - and what is the "best" for one person may not be the "best" for another... Quote:
One approach is to own the "intellectual property" and sell the product through semi-automated methods (eg. regular advertising), or have others sell it (such as affiliates, or you can pick special people to sell it for you, as long as they continue to pay you your part of the sales). Online, this can be done with books, courses, software, audio files, online video files, membership websites, and I'm sure there are other possibilities too! The key to making this work is that your product has to be targeted at a niche "hungry market" who wants to buy it... I think an important consideration is what Rosser Reeves said, and which has been re-emphasized by Gary Bencivenga (and which was recently discussed here), which is that... A gifted product is mightier than a gifted pen. (See http://bencivengabullets.com/bullets.asp?id=19 and http://bencivengabullets.com/bullets.asp?id=20 and also http://www.sowpub.com/forum/showthread.php?p=5455.) That is, make sure you have a product which - in some specific way, and for some niche part of the market - beats the competition... That is, your product gives the customer some advantage which competing products don't... It may not be in the product itself, but it could be in the guarantee, or in the service provided, or in the entertainment value, or some other "non-physical" part of the whole "package"... Then, make sure your sales message makes that advantage very clear so your market knows about it! - Dien |
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