SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old March 10, 2019, 03:44 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,471
Default Ah yes. Intent. Purpose. Action and adjustment.

During my Sunday morning rounds I stopped briefly at Facebook, checked out my lottery group and a few other marketing groups, and the marketplace. And Cult of Copy Copywriting group. When it was a smaller group, and in the early days, a lot of great stuff. Just my opinion, but is has suffered from growing pains (great for the owner). Anyhow,

today was the typical what books to read post, and one guy offered up some non copywriting books which he claims has helped him.

My opinion, all good copywriters are avid readers, and read across many genres.

I responded with this:

It may have been timing, but when I read these 3 books, volcanic epiphanies exploded my understanding of people:

THE SALE BEGINS WHEN THE CUSTOMER SAYS NO by Elmer G. Leterman.

TESTED SENTENCES THAT SELL by Elmer Wheeler (and his follow up SIZZLEMANSHIP)

THE MAGIC POWER OF EMOTIONAL APPEAL by Roy Garn.

IF copywriting is salesmanship in print, then understanding how great salespeople do it might provide keen insights, it did for me. I was 11 when I first read them.


New people here may not know that Dien and I are rabid Elmer Wheeler fans. Great stuff, and a writer of many different books from diet to travel.

Most copywriting books are about methods and techniques, but don't teach foundational ideas.

And most newer copywriters struggle because they lack the basics of what makes people do what they do?

I learned great foundation lessons when I was 10 years old. Selling flowers door to door and being on the spot mentored by a professional salesman who would lend me the Elmers' books mentioned above.

I had just been told NO by dozens of people, and then some said YES when I used my MAGIC words on them (Spiders, Snakes and Mice).

So the homework I was sent home with was very fresh in my young mind. I had just witnessed WORDS transform people right in front of my eyes. It was magical.

Not long after this, I discovered the Roy Garn work, which I've talked about before and there is even a SowPubber who has or is working on a report/book about the Fatal Four updated.

The basic things to take away from these 3 books are:

People are PREOCCUPIED. Garn gives us the Fatal Four, Maslow gives us the Pyramid.

Leterman gives us the concept of knee jerk NO as an almost automatic reaction to any sales approach. How many of us have said, "just looking" when approached by a sales person?

And Wheeler gives us TESTED sentences, magic WORDS that have impact.

Today, I am communicating with 4 people who have something to sell, and all of them MAY have a great product/service, but NONE of them are able to walk in the shoes of their would be customers.

Which is JOB ONE, of any good salesperson or direct response copy writer.

I think we all KNOW more than we use. We tend to forget, or don't recall, or simply ignore the many lessons we have learned over the years and don't have them at the ready, at our fingertips or on the tips of our tongue BECAUSE we don't make a conscious effort to do so.

I like SWITCH WORDS, again, a subject we've dealt with here, and one which some of you have written and studied about.

When you organize your experiences into areas which can be easily accessed with a simple combination of TRIGGER words, then a lifetime of learning avails itself to the moment of need.

TOGETHER, they serve you well.

Cryptic as usual,

GordonJ
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 09:15 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.