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  #1  
Old August 19, 2020, 08:53 AM
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GordonJ GordonJ is offline
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Default Mail order business??? You mean UPS/FedEx business right?

Got a newsletter today from a famous copy writer (a real one) who has a new book about how MAIL ORDER is making a huge comeback.

And who says TIMING doesn't matter?

What is it going to cost a private business to buy the USPS, lock, stock, barrel and lawsuits? Could Bezos turn the aging infrastructure around, can you imagine the Amazon Postal Service? Maybe sooner than you think.

Good chatteling hint... generators and inverters. Just saying.

Gordon
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Old August 19, 2020, 11:03 AM
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GordonJ GordonJ is offline
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Default Speaking of copywriting.

Quote:
Originally Posted by GordonJ View Post
Got a newsletter today from a famous copy writer (a real one) who has a new book about how MAIL ORDER is making a huge comeback.
Gordon

I stumbled into writing copy, and never really called myself a copywriter. Of all the things I might have put on a business card, copywriter wasn't one of them.

During a 30 year period, I never looked for a client, never solicited or didn't try to sell my services, they all came looking for me. So, I don't offer much to the 200,000 new copywriters who daily whine:

"How do I find my first (or second or 6th) client?????

I don't know. I suspect if you write copy and it works, they find you.

But maybe that is old man, old world thinking? I don't know.

I do know I turned down most offers made to me, mainly because I was busy with my own stuff, and didn't want to commit the time to someone's project, my plate was full.

I did, however, pay attention when commissions were a part of the deal.

Being a face to face salesman, I liked depending on ME for the income. So flat rate fees for writing just didn't have the appeal, that a fee PLUS a commission did.

And way back in the 1970's, long before it was popular, I sort of got specialized with working with Vitamins, Supplements and all that sort of thing, and got a lot of work for my SELF MAILERS, which, if anything, became the thing that got me noticed in the DIRECT RESPONSE world.

Writing direct response copy was a natural extension of my face to face selling once I heard the idea that Copy was salesmanship in PRINT.

Plus all that work with hypnosis and Erickson "distraction" technique, all came together. Maybe that is why I never looked for a client and turned so much work away...I made myself (unintentionally) unavailable, thus, commanding higher rates?? I guess.

But when you get a winner, that pulls in lots of moolah in a short period of time, word gets around. I guess I would tell today's wannabee copy writer to...

get ONE winner...

and you'll have work, maybe for decades ahead, if you can sustain it.

Gordon
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Old August 20, 2020, 08:32 AM
Dien Rice Dien Rice is online now
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Default Re: Speaking of copywriting.

Quote:
Originally Posted by GordonJ View Post
Writing direct response copy was a natural extension of my face to face selling once I heard the idea that Copy was salesmanship in PRINT.

Plus all that work with hypnosis and Erickson "distraction" technique, all came together. Maybe that is why I never looked for a client and turned so much work away...I made myself (unintentionally) unavailable, thus, commanding higher rates?? I guess.

But when you get a winner, that pulls in lots of moolah in a short period of time, word gets around. I guess I would tell today's wannabee copy writer to...

get ONE winner...

and you'll have work, maybe for decades ahead, if you can sustain it.
Hi Gordon,

You are quite UNIQUE when it comes to writing and copy...

That's one thing, I think, which attracted me to your writings!

By the way, I've lately been writing cold emails (to sell a product)... I've never done cold emails before to make sales...

(I've written cold emails to make contacts and business partners... but not to make sales...)

Cold emails are where you email people who have never heard of you before.

It's quite different from emailing your own email list, as those people are already "warm" and know you and presumably like your stuff already...

Also I'm not emailing consumers, but businesses... Each email is personalized, they are emailed to each person (usually the business owner) one-by-one, not en masse. (It's not spam.)

Anyway, I think I'm starting to make progress. But it's quite different from anything I've done before...

(And I have done cold calling in the past - which is different again...)

Just thought I'd share... There are a lot of different "angles" in this game of making sales...

Best wishes,

Dien
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Old August 20, 2020, 09:50 AM
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GordonJ GordonJ is offline
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Default Speaking of the NUANCES of copywriting.

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Originally Posted by Dien Rice View Post
Hi Gordon,

You are quite UNIQUE when it comes to writing and copy...

That's one thing, I think, which attracted me to your writings!

By the way, I've lately been writing cold emails (to sell a product)... I've never done cold emails before to make sales...

(I've written cold emails to make contacts and business partners... but not to make sales...)

Cold emails are where you email people who have never heard of you before.

It's quite different from emailing your own email list, as those people are already "warm" and know you and presumably like your stuff already...

Also I'm not emailing consumers, but businesses... Each email is personalized, they are emailed to each person (usually the business owner) one-by-one, not en masse. (It's not spam.)

Anyway, I think I'm starting to make progress. But it's quite different from anything I've done before...

(And I have done cold calling in the past - which is different again...)

Just thought I'd share... There are a lot of different "angles" in this game of making sales...

Best wishes,

Dien

Angles, nuances, potAto...potato. YES, BUT...

I guarantee every single person who receives your COLD email, is PREOCCUPIED at the time it arrives.

You saw some of my library, which was nothing compared to before the great flood, but I had hundreds of books and courses on selling.

From every different angle out there.

And even today, the little NUANCES (angles) used continue to make selling and salesmanship a perennial evergreen marketplace.

YET, in those hundreds and maybe thousands of tomes, when one includes the books on psychology, persuasion, and influence...I can think of maybe 3 that specifically address the idea of PREOCCPATIONAL INTERRUPTERS, and none are as complete as what I have.

Just saying, try writing your next series after you have your TARGET in the bubble and you have gotten inside and see if your emails get opened and read a little more than now.

A slight increase in readership, can often be a big boost in RESULTS.

What is on their minds when your email arrives?

Gordon

PS. As for my style, it was far more traditional when writing for others, this I DON'T CARE attitude came after I started offering my own stuff and had a sufficient following for my goals. Today, there are a few of the copywriting teachers who will allude to it, but if you are not established don't try it...

or do, I don't care. HA!
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  #5  
Old August 20, 2020, 09:59 AM
GE1961
 
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Talking Re: Mail order business??? You mean UPS/FedEx business right?

I just hope it never comes to the situation where private businesses dominate or take over things from the goverment in it's entirety, such as USPS. Maybe one day they can buy out the White House...? Oh wait, lobbyists?
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