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Re: Rick, what is high ticket $$$??? and what is a reverse funnel?
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I'd say the amount for high ticket items depend on the marketer. Sean is saying anything above $3K is high ticket. Reverse funnels aren't really anything new. Sean has discussed them in the past and I think others have as well. With a "reverse funnel" you show your high ticket offering to the prospect first, followed by a mid ticket product, then a lower ticket product. It's just a twist on the downsell model. You're right on. I'm sticking with my current model for now. I've told Sean I'm not changing horses this late in the game. The doggone thing is almost done. I'm determined to get it done. Then, as you suggested, once it's done and generating income, I'll most likely create a separate site to go with the reverse funnel model. Rick |
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