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Improve this to dramatically improve your ad's response...
Quote:
Your post reminded me of something... Somewhere deep in the pages of one of the direct response marketing books I have, I remember reading... This person said the OFFER is the most important part (if I remember right)... If you want to dramatically increase your response - improve your OFFER... All the other copywriting and persuasion elements do increase conversion, and can even mean the difference between success or failure... But - at least according to this author - the actual offer is the most important element... (I think he's probably right...) Best wishes, Dien P.S. The offer means, what do they actually get, and for how much? The guarantee and any future support can also be part of the offer...
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