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What was Eugene Schwartz Breakthrough Advertising book gold?
Considering myself a quite newbie on copywriting, I have Eugene Schwartz Breakthrough Advertising book.
I have it because Gary Halbert recommended the book as one of the few only books needed on copywriting (https://www.thegaryhalbertletter.com...first_step.htm) Help me try to understand what gold have this book. For my own understanding the stages of sophistication is a genius observation. But beside it I see mostly only other advanced tips. I was thinking in getting some advanced courses on copywriting, but I thought it would be a better idea to explore before this advanced book (and save $$$). How do you define Breakthrough Advertising? Simply one of the most advanced copywriting books? Help me contextualize this book please. Thank you. |
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