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Jay Abraham and Referrals
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Thanks Gordon for the kind words. Most of us who've been around awhile, remember Jay Abraham offering to work for free as long as he got a tremendous referral after a job well done. (BTW, if anyone has a copy of that ad or knows where it is located, I'd sure like to look at it again.) Jay sent out a very colorful folder out to his list (I have still got it) that proclaimed that if you took Jay's advice you could make money from virtually any business in town. This folder, along with it's contents was very pricey to make... and sold a very expensive seminar... I think this was the $15,000 seminar Jay produced. In any case, I have always liked the idea of doing something very impactful for free or a very low cost to get people interested in my offer. There has got to be a way that a person could do this in person. I realize that Jay created his little "Billion Dollar Man" booklet as a substitute for a business card, and Glenn Osborn had his newsletter that helped book clients from an Abraham seminar in the back of the room. I would think the idea that I mentioned in another post about a "Hotsheet" per Gordon would be the ticket.... Now, just need to figure out what to put on it that gets potential clients excited enough to give me a call. What might work is some great information with a link to a page that offers a free report as long as they give their email address. HOWEVER, I don't want the slop and mess....so.... offering a free analysis or consult with NO strings (I just tell them what should be done... not how to do it) is probably the right call. Just put my number, since I will limit who gets this by the fact I am giving it away personally. |
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