SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #1  
Old April 3, 2009, 08:24 PM
timandren
 
Posts: n/a
Default Why joint promotion is incredibly underrated

Joint promotion is an area of business ripe with opportunity. I believe it to be one of the most underrated marketing methods out there. With a struggling economy, businesses are holding their cash reserves tightly. Your ability to connect with brands for joint promotion, co-branded advertising or the equivalent can give you the exposure your company desperately needs. I scratch your back, you scratch mine.

For example, let's say you own the Crazy Tasty Granola Bar Company. Finding a strategic partner who is already tapped into your market could open up strong currents of commerce for your business. What if you got together with an exercise garment company or gym franchise and explored ways to give samples of your Crazy Tasty Bar to their customer base. You could simultaneously promote health with a shared approach.

By partnering with the gym franchise you get the exposure you need, in return they may use your product as a free giveaway for sign-up, have them as part of a sales event or a free quick snack for their customers in between sessions. The potential for a co-branded advertising campaign is there, but the messaging can be tricky to produce. Instead, could both companies host a 'Health Day' and provide educational sessions on diet and health?

When you find a partner, be sure to place high priority on comparing your target audience facts or stats and make sure there is an effective overlap for both parties. There are many iPhone users who, if they wanted a video camera would probably buy the Flip Mino camera and vice versa. Both products have similar target audiences. They share age groups and disposable income among other things. If you can confirm a strong base with shared demographics then you're well on your way to confirming a good partner business.

Could you find a partnership with another business who has customers that use your product or service? Does your target audience use computers? travel? need healthcare? or stay in hotels? The questions are worth seeking answers to.

Last edited by MichaelRoss : April 8, 2009 at 05:11 AM.
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 05:42 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.