Another Flyer Critique

Another Flyer Critique

I have been testing this product in my Automotive Paint Chip Repair Business and it’s pretty amazing. It makes many scratches disappear for good and other scratches diminish a lot. All you do is wipe it on and wipe off any excess and let it cure in the sun. But as soon as your apply it the scratches vanish. I’m going out selling it to all the auto dealers & auto detailing shops in my city. I would like to get my flyer critiqued before I head out. So far I’ve showed it to a few salesman friends of mine and they were very impressed. It should be a very easy sell. Here’s the link.

http://hstrial-jhatchett.homestead.c...KoteFlyer.html

Thank You So Much for All Your Help,
Jason Hatchett

Hi Jason,

You have an interesting product that will do well.

If it were my product, I would want to tell the entire story in the first 5 seconds - which you can do with your product..

Your flyer has all the right components that just need to be switched a little.

I would change the headline to:

"Watch scratches vanish is seconds!

Then, have your before and after photos immediately under that one headline.

Remove the words "before" and "after" and replace with:

(photo on left) "Wipe it on" - in white text
(photo on right) "10 seconds later" - also in white text

Then the rest of the top text and balance of flyer copy under those photos.

Otherwise, it's a good flyer - in my opinion.

Lawrence

You've pointed out some great changes for my flyer.

http://hstrial-jhatchett.homestead.c...KoteFlyer.html
I will put them to use and see how it compares.

Thank You,
Jason Hatchett

I got to admit that I was looking to improve Jason's flyer although I'm not a bonafide copywriter. I looked it over and thought it was pretty good. Now I see your suggestions and although kinda minor, they really make a huge difference in telling the entire story at a glance! You do know your stuff and best of luck in your new marketing venture. On 2nd thought, you don't need luck.

Jimmy Ortiz