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SOWPub Business Forum Seeds of Wisdom Forum |
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![]() Hello Sowpub,
I remember reading Jay Abraham's suggestion to getting a promotional together that you can use for non-related offers; say, a lawn care manufacturer mailing its clients to promote a home study course. The template went something like, 'Dear friend, I know it seems unusual that we at Lawn Care Inc would mail you about something as (different/unlikely/far away from lawn care) as a home study course... but, (and then it continues. I'm not sure exactly, perhaps it goes into reasons why, an introduction to the other company as a friend who shares the same values and commitment to quality , and some other sales points). Does this ring a bell to you? I'm looking for whereever this came from. I think it was audio. Any other tips on promoting a non-related JV is welcome! Regards. |
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