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Re: Mass Market VS Sophisticated Market – CONSULTING
While I was thinking on this, I have came across on this:
What I mean with "sophisticated"? Sophisticated in general? • high educated people? • society power people? • old rich generation? • the cream of the cream of society? • rich AND simultaneously sophisticated people? • sophisticated people born in highly sophisticated Families? • people who know how to recognize intrisic VALUE on things? Or, sophisticated on the buying process? • generally people who are used to buy a lot of expensive and high quality stuff • generally people who are used to buy FASTER stuff with no dramas • generally people used to buy on a particulary medium • generally people who are used to buy on "X" market generally people who are used to buy a that type of product I am just sharing my process thoughts. Probably I was thinking on this segment when I thought on "sophisticated people": people who know how to recognize intrisic VALUE on things and generally people who are used to buy FASTER stuff with no dramas. Opinions are welcomed. Thanks. |
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