SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old December 10, 2018, 09:24 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,488
Default So, how'd it go?

Quote:
Originally Posted by BenjaminS View Post
Yes, its a $10 2'x4' whiteboard from Home Depot. I bought 2 8' sticks of molding and stained them. Then used Gorilla Clear Stick Adhesive and they are finishing drying now. Altogether cost around $50 but there was less expensive molding if someone was on a budget. The only tools I needed was a paint brush and a mitre saw box which cost less than $15 combined. Really easy to do and inexpensive.

Originally, I was thinking of it being hung on the wall but the more places I look at offering it to, i'm realizing a stand maybe a good option to have and am looking into them today.

After taking the picture to upload here, I am thinking that if I flipped it sideways from my original plan and have the 4' be vertical, it will take up less space as some places I was having a hard time seeing where I could put something 4' without it being in the way.

I was also considering using magnetic boards going forward and just having the ads printed on magnets to make switching them convenient. Do you have an opinion on that?

Thanks and I'll definitely be back with an update on Monday.

My opinion on magnets, I wouldn't use them, anything that can be easily removed will be, kids and idiots will walk off with them. Another ad just pu over top of it would work, cut to size, liquid nail it on. I think 4 x 4 is too big for most places. I think either an easel or on a wall if there is one. Depends on place and if neither of those, maybe hung from the ceiling, but it can't be heavy to do that.

What did you encounter or learn your first day on the job?

Gordon
Reply With Quote
  #2  
Old December 11, 2018, 03:21 PM
BenjaminS
 
Posts: n/a
Default Re: So, how'd it go?

Quote:
Originally Posted by GordonJ View Post
My opinion on magnets, I wouldn't use them, anything that can be easily removed will be, kids and idiots will walk off with them. Another ad just pu over top of it would work, cut to size, liquid nail it on. I think 4 x 4 is too big for most places. I think either an easel or on a wall if there is one. Depends on place and if neither of those, maybe hung from the ceiling, but it can't be heavy to do that.

What did you encounter or learn your first day on the job?

Gordon

I have found that going to random places, it is still difficult to find owners in. I have a meeting set up with an owner of a restaurant with 3 locations tomorrow and their specials have been hanging on the window for so long that they have prices crossed out and written over. I also have mentioned what I'm doing to friends and someone has a cousin that owns a barbershop and a separate one that owns a small restaurant and have meetings set up with them for Thursday and Friday.

The couple of places that I found a decision maker that turned me down, they said that it looked nice, one restaurant already had a glow in the dark sign, and a dry cleaners just didn't have the room for it.
Reply With Quote
  #3  
Old December 11, 2018, 08:33 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,488
Default Good for you getting out and seeing people. Now, you just

Quote:
Originally Posted by BenjaminS View Post
I have found that going to random places, it is still difficult to find owners in. I have a meeting set up with an owner of a restaurant with 3 locations tomorrow and their specials have been hanging on the window for so long that they have prices crossed out and written over. I also have mentioned what I'm doing to friends and someone has a cousin that owns a barbershop and a separate one that owns a small restaurant and have meetings set up with them for Thursday and Friday.

The couple of places that I found a decision maker that turned me down, they said that it looked nice, one restaurant already had a glow in the dark sign, and a dry cleaners just didn't have the room for it.

...to GRIND away. Good luck, keep at it, keep us posted. We have a lot of experience with this, so we may have an answer or two along the way.

Gordon
Reply With Quote
  #4  
Old December 12, 2018, 03:48 PM
BenjaminS
 
Posts: n/a
Default Re: Good for you getting out and seeing people. Now, you just

Quote:
Originally Posted by GordonJ View Post
...to GRIND away. Good luck, keep at it, keep us posted. We have a lot of experience with this, so we may have an answer or two along the way.

Gordon

I got the green light to put up my board at the restaurant but he wasn't much for leads. I did get his insurance guys card but that's all he had. There were a few business cards there from people that do hair and lawn care so I'll get in touch with those people too. I'm at my main job until 7 pm so I'm not going to be able to start selling until tomorrow morning but so far so good. I have somewhere to put my board and am excited to get out there and sell some ads.
Reply With Quote
  #5  
Old December 12, 2018, 05:52 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,488
Default This may or may not be of help.

Quote:
Originally Posted by BenjaminS View Post
I got the green light to put up my board at the restaurant but he wasn't much for leads. I did get his insurance guys card but that's all he had. There were a few business cards there from people that do hair and lawn care so I'll get in touch with those people too. I'm at my main job until 7 pm so I'm not going to be able to start selling until tomorrow morning but so far so good. I have somewhere to put my board and am excited to get out there and sell some ads.

Mock up pics are easy to make. So, I like to put a little salesmanship into it.

When you call his insurance guy, you tell him he is the first choice, has the first right of refusal, and if he says no, then ask if he knows (name his competitor), it takes some confidence, but the right attitude is...(for me)

It doesn't matter to me who is on the board. If the Allstate guy says no, I'll go to Geico, or Farmers, or State Farm...and having MOCK UPS with these guys on them, often tips the scales.

You can easily create a mock up with colored pens, or even stock images from google. Imagine showing up with a pic of the board and having 3 insurance ads on it, including his, and telling him, well, of course ONLY one insurance guy gets on, but since you do business with the restaurant you get first chance to say no...and then, if he says no, ask for directions to his nearest competitor.

Gordon
Reply With Quote
  #6  
Old December 15, 2018, 01:23 AM
BenjaminS
 
Posts: n/a
Default Re: This may or may not be of help.

Quote:
Originally Posted by GordonJ View Post
Mock up pics are easy to make. So, I like to put a little salesmanship into it.

When you call his insurance guy, you tell him he is the first choice, has the first right of refusal, and if he says no, then ask if he knows (name his competitor), it takes some confidence, but the right attitude is...(for me)

It doesn't matter to me who is on the board. If the Allstate guy says no, I'll go to Geico, or Farmers, or State Farm...and having MOCK UPS with these guys on them, often tips the scales.

You can easily create a mock up with colored pens, or even stock images from google. Imagine showing up with a pic of the board and having 3 insurance ads on it, including his, and telling him, well, of course ONLY one insurance guy gets on, but since you do business with the restaurant you get first chance to say no...and then, if he says no, ask for directions to his nearest competitor.

Gordon

Catching up with their insurance company hasn't happened yet, i'm not letting it slow me down though. I went and visited a couple auto repair shops and found someone willing to trade winterizing my car/ oil change and paying the difference for an ad. And then I found a phone repair shop that wants to pay quarterly. I think the biggest reason is to make sure they could change ads throughout the year and we agreed to $100 down, $85 every 3 months and $20 every time we change the ad.

I also believe I'll be able to help the phone repair company advertise on a few different boards based on our conversation and their service area.

Being able to get 2 spots filled without any referrals and the amount of time, I've invested has me excited to keep going. I definitely can see how with a few more referrals from a business and a few businesses that want to advertise on more than 1 board can lead to these being filled very quickly.

I printed out ads that were generic and they've been working so far, I put 3 on there and make it look like 1 is available. Even without there being a company name on there, I think people just assume they're real. They literally say like "abc insurance" or "abc auto" but when I go to target just a single type of business I will give your strategy a shot. Thanks for all of your advice.
Reply With Quote
  #7  
Old December 15, 2018, 10:45 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,488
Default You are doing fantastic. Keep it going.

Quote:
Originally Posted by BenjaminS View Post
Catching up with their insurance company hasn't happened yet, i'm not letting it slow me down though. I went and visited a couple auto repair shops and found someone willing to trade winterizing my car/ oil change and paying the difference for an ad. And then I found a phone repair shop that wants to pay quarterly. I think the biggest reason is to make sure they could change ads throughout the year and we agreed to $100 down, $85 every 3 months and $20 every time we change the ad.

2 spots filled without any referrals and the amount of time, I've invested has me excited to keep going. I definitely can see how with a few more referrals from a business and a few businesses that want to advertise on more than 1 board can lead to these being filled very quickly.


Good stuff. ACTION. GREAT. Results, what you want.

100 down, 85 x 3 = 255, and with an ad change, an additional 60, so, 415 per ad, is the potential for this model, and with 3 of the same, it would be

1245 minus your costs. So, you're close to the model I posted about, and may get that 900 bux profit. Do a board or two, and I'll show you ways to reduce your costs, and make things faster.

ACTION is rewarded. And considering it a part-time gig, if you perfect your approach, you've given yourself a pretty, pretty,
pretty,
pretty good pay raise for next year, and didn't spend a fortune doing it either.

We're here to help, I love to help those which choose to DO. A lot of power in taking action.

Keep it in motion.

GordonJ
Reply With Quote
  #8  
Old December 17, 2018, 02:43 AM
BenjaminS
 
Posts: n/a
Default Re: You are doing fantastic. Keep it going.

Quote:
Originally Posted by GordonJ View Post
Good stuff. ACTION. GREAT. Results, what you want.

100 down, 85 x 3 = 255, and with an ad change, an additional 60, so, 415 per ad, is the potential for this model, and with 3 of the same, it would be

1245 minus your costs. So, you're close to the model I posted about, and may get that 900 bux profit. Do a board or two, and I'll show you ways to reduce your costs, and make things faster.

ACTION is rewarded. And considering it a part-time gig, if you perfect your approach, you've given yourself a pretty, pretty,
pretty,
pretty good pay raise for next year, and didn't spend a fortune doing it either.

We're here to help, I love to help those which choose to DO. A lot of power in taking action.

Keep it in motion.

GordonJ

I am going to alter my sales pitch a little when I go out to fill the other 2 spots tomorrow. I am going to make it easier to say yes to when they ask about price. I'm going to say its $120 for every 3 months or you save 25% when you pay for the whole year up front. When I tried co-op direct mail before I talked to people that I think would of tried a new marketing strategy for $120 but didn't want to risk and/or pay $350 at once and will allow me to hopefully close these special boards more quickly.

Will be back with an update when I finish this board.

- Ben
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 08:38 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.