E-BOOK Readers – Who Are Those People?

[MikePT]

Pros,

In your opinion what are unique characteristics that define people who buy and read non-fiction eBooks?

They can read too printed books, but the focus here is only at e-books.

My view:

• techies savvies;

• sophisticated (at least at technology);

• techies cocky ("I read e-books, I am a actualized person");

• usually only buy/read a e-book to look for a very targeted specific solution for their own life;

• don't read fiction e-books;

• pragmatic, "time is money";

• Do-It-Yourself fans;

Would you add any relevant
characteristics?

Thanks 👍🏻

[trevord92]

Anyone who reads Kindle books.

Anyone who reads PDF "books"

For me, if I want to read it now rather than in a few days time although I'm old school and prefer regular printed books.

[MikePT]

Yep.

I am focusing on the "Psychological" side , trying to make an Customer Avatar.

Thanks.

[trevord92]

OK - that should be easier than a general avatar - https://infotrust.com/articles/6-fre...s-web-traffic/ gives some links that allow you to (at least kind-of) analyse some demographics of your competitors which might help.

[MikePT]

Cool, thanks.

MikePT

[Glenn]

Thanks Mike,

You will NEVER see Teens in the few surviving bookstores or in a Library. Reading Non-Fiction or Biographies.

So Your "Avatar" should trend OLDER.

Where do you Plan to Test Your Avatar?

You Aren't into The DRY WOOD yet.

Gotta find Your "Tribe"

The people who want what you are selling.

Glenn

[MikePT]

Hi Glenn,

Thanks a lot for your reply.

The reason I made this question is because that I have 4 different e-books – all from different niches.


I am going to run ADS on Facebook.

Facebook as my experience the hugely most buyers are 40+.

Instagram far as I know is where the younger people are. However, probably on Instagram they are not the best buyers as Facebook. At least for my products.


I have this e-book: "How to Create Your Website In Just 2 Days Easily and
Quickly Without Having To Spend One “Fortune” and Without Being a Computer Nerd – Nor Depend On Anyone!"

(The title is very long I believe).


However, in this particular case, I wonder who could be the best market fit:

• Mass market VS sophisticated market?

• Younger people that are enough "techie savvy" – but not so much – to do it themselves? Without spending a fortune is important to younger people, usually they are not swimming in money (or have their own priorities);

• Older people who like to do-it-yourself and just want things done quickly without "techie nerd stuff"? If they can save money on the process, great;


The idea is this e-book be positioned to the people (as me) who hate nerds, complex technology, like to DIY and just want things done – without headaches.

Your opinion Glenn?