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Dien and I both had his book. He founded Haverhills.
Yes, that ad you linked to, and the book it sold, is/was excellent.
Joffe was a Holocaust survivor, founder of HAVERHILLS, a great catalog and later FLAME, a very interesting life. He wrote copy for letters which pulled in millions of dollars for his favorite cause, Israel. The book was one of the best on the catalog business. Gordon Quote:
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