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Need help with a marketing challenge
I am hoping to seek some advices in a marketing challenge that I am trying to solve. I hope someone from this group will provide some great marketing tips to save a young little marketeer from losing her job.
What I have on hand is a project to promote a fairly new and no-so-well-known Business Directory which is focused primarily on service-based businesses, such as Home services, Business services, Legal services, etc etc. We offer free listing to anyone who care to join. Our revenue comes from selling an online profile service (similar to a mini website) cost only $30/year (very cheap). Our market strategy is small biz and home-based biz. Our yearly marketing budget is 20K/year. Even with the free listing service, the sign up rate is still quite low. We just finished redesigning our site and everyone who had visited say the site is very professionally designed (honestly). Could anyone help to suggest some strategies to promote this free directory? What is the best way for us to drive traffic to our site? I am hestitated to post the url here, but if you are interested to visit us, please email me directly. Thank you very much for your kind attention and help. Anne |
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