Direct marketing can solve many problems - like this unusual one

[Dien Rice]

When you learn about direct marketing... well, it can be applied to solve all kinds of difficulties...

The following story is about a couple who didn't know about direct marketing - but used it anyway, to solve a problem!

They wanted to buy a home in a particular neighborhood. However, in that neighborhood, there were more buyers than sellers - which made it hard to buy a place.

So - they used a direct marketing campaign.

They sent a letter to everyone in the neighborhood. The letter introduced their family, and asked if the person who got the letter would consider selling their house.

Within a few weeks - they made a deal to buy a home!

It's a great, unusual story - about using "direct marketing" in a way which many people may consider unusual. (It is certainly not usually used by a direct buyer...)

Yet, the lesson is - once you learn the skills, you can apply them successfully in many situations, including this one, and many others...

Buying a home that wasn’t for sale
http://www.bostonglobe.com/business/...LUL/story.html

Best wishes,

Dien

Thanks for posting that Dien....

That was thinking outside of the box!

I'd like to purchase a small used RV/Motorhome but the car lots in my area have slim pickings... I even hired a Car Finder to hunt one down for me without much success.

I could pay $700 to a letterbox drop company to deliver a flyer for me to 25,000 homes.

I sure they are a few people who have inherited an RV from their parents who would consider calling me before advertising the vehicle in the paper or on eBay.

Cheers,
Steve

Dien,

Excellent find...

Thanks! for posting that one! Interestingly not so New as I also received that Letter although in a Location in Canada you probably remember Quite well...

Good ol' Calgary Alberta, Canada... Years ago! ...

During a [Hot] marketplace looking to Purchase nice and Quietly!

Just to Quickly add A BOOMING! Money Maker based on, the same type of Creativity with a little ''twist'' here and there...

Quick blast from the past, some dead links But the Idea is very Easy to Re-Create with some very Nice revenues using various different methods with Boats everywhere & Anywhere...
https://www.google.com/search?q=sowp...=9 3&ie=UTF-8
https://www.google.com/search?q=Exce...sm=93&ie=UTF-8

All the best,
Phil

Direct marketing is simply just inter connected with direct sales. You don't have to be concerning relating indirected marketing. Simply just start up with SMO & SMM.

A method of advertising in which physical ads are provided to customers in order to connect information about products or services. Immediate promotion does not include ads placed on the internet, on television or over the stereo. Types of direct ads include on-line catalogues, mailers and brochures.

[Dien Rice]

Originally Posted by Phil

Dien,

Excellent find...

Thanks! for posting that one! Interestingly not so New as I also received that Letter although in a Location in Canada you probably remember Quite well...

Good ol' Calgary Alberta, Canada... Years ago! ...

I realize this is only a little bit related to anything said earlier...

But... Hey, I like it! Sue me!

Here's a link to "The Toronto Song"... Even if you're not Canadian (as I'm not), I think it's pretty funny!

(Well, maybe unless you're from Toronto...)

People from Alberta I hear love it...



The Toronto Song
http://www.youtube.com/watch?v=4-LzM9fMS-0

Cheerio

Dien

P.S. I found out about it from my cousin, who's from Washington State, but got his degree from McGill U. (in Montreal)...