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Odd branding approach...
This guy is spending some bux promoting his site on radio (nat'l syndicated).
All the ads say is, "Find out why I HATE Steven Singer -- go to I Hate Steven Singer .com" http://ihatestevensinger.com/ That's it! The ad gives no clue as to what the site's all about. Guess he's depending on the curiosity factor. It seems to be an ANTI-[something] approach! Cheers! -- TW PS: Even stranger, when you get to the site, there's no mention/angle about WHY the site is called I Hate Steven Singer!!! |
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