SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old February 13, 2021, 04:23 PM
MikePT MikePT is offline
Senior Member
 
Join Date: Aug 2018
Posts: 179
Lightbulb Where To Advertise Info Products and Consulting Services Online?

Hey everyone,

I am wondering: where are the best online media to advertise info products and consulting services?

- I sell different types of physical products on Facebook and on a classified website. Facebook is the best.

- About consulting services I think is Linkedin and search engines (Google) are the best. Has anyone had sucess advertising consulting on Facebook?

- And on info products , I think a search engine (Google) is the best. Anyone with success on advertising info products on Facebook?

Thank you.

MikePT
Reply With Quote
  #2  
Old February 13, 2021, 11:37 PM
unpinkpanther unpinkpanther is offline
Senior Member
 
Join Date: May 2016
Location: Nigeria
Posts: 226
Lightbulb Like J.F. (Jim) Straw would ask...

Quote:
Originally Posted by MikePT View Post
Hey everyone,

I am wondering: where are the best online media to advertise info products and consulting services?

Thank you.

MikePT

Hey MikePT

Until the experts chip in, here's my take.

Like J.F. (Jim) Straw would ask:

"Who is the most beautiful woman in the world?"

The only way to find the best advertising media for you is to TEST.

Of course not blindly. There must be some underlying hypothesis you're trying to validate.

For instance, you mentioned LinkedIn.

Maybe you believe your target audience hangs out there often and would respond to your offer

So you TEST with an ad or 2.

And then from your results, you'll have a better idea of how valid your initial assumptions were.

(And this is even ignoring other variables like the effectiveness of your copy, timing, etc)

In my experience, nothing beats testing. Someone else's "best" media may not be my own best.

Hope that helps
Reply With Quote
  #3  
Old February 14, 2021, 05:51 AM
MikePT MikePT is offline
Senior Member
 
Join Date: Aug 2018
Posts: 179
Default Re: Where To Advertise Info Products and Consulting Services Online?

Hi unpinkpanther,

Yes, of course, as Ogilvy said "in direct mail testing is the name of the game".

However I just wanted share some ideas and to know if anyone was having success. Maybe being lazy, I admit.

Thanks!
Reply With Quote
  #4  
Old February 14, 2021, 01:17 PM
unpinkpanther unpinkpanther is offline
Senior Member
 
Join Date: May 2016
Location: Nigeria
Posts: 226
Lightbulb On the other hand...

Quote:
Originally Posted by MikePT View Post
Maybe being lazy, I admit.

Thanks!

Hey MikePT

On the other hand, I wouldn't call that "lazy" at all.

We are all learning together

Keep your head up!
Reply With Quote
  #5  
Old February 15, 2021, 06:18 AM
unpinkpanther unpinkpanther is offline
Senior Member
 
Join Date: May 2016
Location: Nigeria
Posts: 226
Lightbulb Let me give you an example...

Hey MikePT

Like I told you, we are all still learning.

Let me give you an example

Here is a promotion I'm currently working on:

http://bit.ly/downloadsuccesstemplate

So far, the best buyers for that report have been from good ol' SOWPub.com (Thank you, all)

I won't bore you with some of the weird objections I've heard from people who I presented this promo to.

In those situations, I take it to be that perhaps I have presented the right message to the wrong people

Not necessarily "wrong" in being innately flawed.

It just could be that they are not ready for this type of information - yet

So the next question is: where do I find more SOWPub-like people, both online and offline?

Any ideas?

Last edited by unpinkpanther : February 15, 2021 at 10:41 AM.
Reply With Quote
  #6  
Old February 15, 2021, 06:32 PM
MikePT MikePT is offline
Senior Member
 
Join Date: Aug 2018
Posts: 179
Default Re: Where To Advertise Info Products and Consulting Services Online?

Thanks for the reply.

Let me ask: where you would advertise it outside here of sowpub?

Thanks.
Reply With Quote
  #7  
Old February 18, 2021, 12:43 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,357
Default Re: Where To Advertise Info Products and Consulting Services Online?

Quote:
Originally Posted by MikePT View Post
Hey everyone,

I am wondering: where are the best online media to advertise info products and consulting services?

- I sell different types of physical products on Facebook and on a classified website. Facebook is the best.

- About consulting services I think is Linkedin and search engines (Google) are the best. Has anyone had sucess advertising consulting on Facebook?

- And on info products , I think a search engine (Google) is the best. Anyone with success on advertising info products on Facebook?
Hi Mike,

I see people successful selling info-products on Facebook... But in my observation, it is usually a two-step (or more) process...

It is usually to offer something for free (often a webinar, a report, or a video), then from there, promote the product they have to pay for...

I've had my best success using my own email lists. The great thing about an email list is it gives you multiple "shots" to make a sale, as you can contact the prospect multiple times. I always try to give something valuable in every email I send out... First, it makes me feel good to do it... And secondly, I want people to stay on my email lists (and keep reading them) forever, if possible...

Best wishes,

Dien
__________________
Reply With Quote
  #8  
Old February 18, 2021, 02:15 PM
MikePT MikePT is offline
Senior Member
 
Join Date: Aug 2018
Posts: 179
Default Re: Where To Advertise Info Products and Consulting Services Online?

Hi Dien,

Thanks for the detailed reply.

I see people successful selling info-products on Facebook... But in my observation, it is usually a two-step (or more) process...


I agree with you.

For what I observe and experience selling information and consulting is different from physical products, specially on impulse products of course. For info products and consulting is needed a more relationship nourished.

On info products I believe Facebook works nice, for my own experience. With a two-step or more process.

On consulting I believe Google stills is the best. Maybe Linkedin is equally good.

Because this comes back from what I consider what Facebook and Google is:

• Facebook (FEED, not Marketplace) = is a "mixed" magazines and TV;
• Google (Adwords, not Adsense) = a new phone book yellow pages;

Thanks again Dien.
Reply With Quote
  #9  
Old February 19, 2021, 03:34 AM
unpinkpanther unpinkpanther is offline
Senior Member
 
Join Date: May 2016
Location: Nigeria
Posts: 226
Lightbulb Great conversation...

Hey MikePT

Thanks for keeping this going.

Just curious: how do you keep your Google advertising profitable?

Full disclosure: I haven't tried Google and I'm sort of biased AGAINST it from the get-go.

Why?

Correct me if I'm getting the concept wrong, but the idea of bidding to get the highest number of clicks doesn't sound very profitable to me.

(Kinda reminds me of my failed experiments with online banner ads, but let's not even go there!)

I love Facebook's specific targeting - I could technically target only ONE person on Facebook. I love that flexibility.

But that's just my bias. What do I know?

Thanks again for keeping up the conversation, MikePT
Reply With Quote
  #10  
Old February 19, 2021, 12:13 PM
MikePT MikePT is offline
Senior Member
 
Join Date: Aug 2018
Posts: 179
Default Re: Where To Advertise Info Products and Consulting Services Online?

Hi unpink,

I don't advertise on Google.

I advertised on the past for consulting services, and it worked.

I only advertise at the moment on Facebook. I believe for consulting and into products on Facebook two-step advertising is the way to go.


MikePT
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 09:27 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.