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"Piggybacking" might be one approach...
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WOW, this is pretty exciting! I really think how it is presented and marketed is very important... I feel it has to capture the public's imagination... One thought is, is it possible to "piggyback" on something already successful? I don't know enough about the game, but if it were easy to "piggyback" on an existing successful brand or business, it could be a "quick way" to success... This approach would probably entail going into some kind of joint-venture with an existing brand name or an existing successful business... (You'd have to make sure your "toll position" is well protected, so they can't steal it.) (A game-type of example that springs to mind is Bob Reiss and the TV Guide game... Here's an article about it, but I think Bob Reiss gives more details in his book. https://www.alumni.hbs.edu/stories/P....aspx?num=2602 There is also a Harvard Business School case study about it, which is what I originally read... ) I'll "sit on it" and email you if I come up with any further ideas... Best wishes, Dien
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