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Here's my 2.5 cents (inflation, you know!)
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He's lived and died by his direct response copywriting. Direct response copywriting means it is designed to get people to order and pay their money, right now... He's been in the trenches... If the ad doesn't sell, you may not eat. But if the ad does sell, you can eat till you're as fat as a hippo! (If you want to...) Anyway, Gordon is and was a winner in this game - for some of the big guys in the direct response advertising world... I'm excited for those who take him up on this (ridiculously inexpensive, I'd say) opportunity... Best wishes! Dien P.S. I've bought a number of Gordon products, going back over 20 years, and I was always happy with them...
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