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MikePT
February 15, 2022, 03:16 PM
Pros,

In your opinion what are unique characteristics that define people who buy and read non-fiction eBooks?

They can read too printed books, but the focus here is only at e-books.

My view:

techies savvies;

sophisticated (at least at technology);

techies cocky ("I read e-books, I am a actualized person");

usually only buy/read a e-book to look for a very targeted specific solution for their own life;

don't read fiction e-books;

pragmatic, "time is money";

Do-It-Yourself fans;

Would you add any relevant
characteristics?

Thanks 👍🏻


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