CopyCub
February 24, 2008, 12:43 PM
I don't have any business or industry in mind. I've always heard the two terms used and just thought they meant the same.
Now that I think about your definition, I agree with you. I've always heard the term prospecting in relation to real estate and insurance sales. Industries where someone is "pounding the pavement" to get leads.
Lead generation seems to relate to letting tools generate the leads for you, as you stated.
Thanks!
Now that I think about your definition, I agree with you. I've always heard the term prospecting in relation to real estate and insurance sales. Industries where someone is "pounding the pavement" to get leads.
Lead generation seems to relate to letting tools generate the leads for you, as you stated.
Thanks!
