Persuasion using emotion and logic...
 

Hi Gordon,

> It is through the words you use, and WHO you
> use them to that pert near determines what
> your life is all about.

I agree, that's very true.... Words can open doors wide, new opportunities - or slam those doors shut!

I've seen people fail for this reason... They may have a great product, they could have the perfect market, but they fail because they don't use the right words!

I think that knowing how to use words in a persuasive way is such a powerful skill to know! Remote Influence is a great resource for that....

I think what some people don't realize is that successful persuasion is a long way from "debating"... You can debate very successfully, and not have persuaded a single person!

Persuasion is partly about moving someone emotionally.... I strongly believe in the saying that people buy based on emotion, then justify their purchases with logic... So that a good persuasive message will have a strong dose of both emotion and logic thrown in too!

- Dien

What are persuasive words worth?
 

I found this page of a copy writer, giving the figures he charges.... (This isn't a recommendation of him - I don't know his work well enough....)

However, I just thought this could be of interest - how much could you charge for good persuasive writing?

- Dien Rice


How much?

Re:Why did I buy the 10" compound miter saw that I did?..
 

Hi Gordon,

Why did I buy the 10" compound miter saw that I did?

I need a saw to make my repairs go faster. (NEED)
I compared the price of two saws.($189.99 - $149.99)
The sales write up on both saws was about the same,
no hype just facts.
They both did the same things. (I picked lowest price one)
The only difference was the brand name.

Question:

Did I buy on logic or emotion?

It seems to me since I compared the two prices, and
they do the same job, I was using logic.

Now if one was red and the other black, and I picked
the red one for $189.99. Because I like red them I would
be buying on emotion.

This is what all the books tell me.

PEOPLE RATIONALIZE BUYING DECISIONS BASED ON logic's.
Yes I did this.

BUT PEOPLE MAKE BUYING DECISIONS BASED ON emotions.
Did my emotions take over that I didn't want to part
With $40. more bucks?

Ciao,
Monkey2
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Monkey Business . . .

Buying on Emotion vs. Buying based on Price...
 

Hi,

> Why did I buy the 10" compound miter
> saw that I did?

> I need a saw to make my repairs go faster.
> (NEED)
> I compared the price of two saws.($189.99 -
> $149.99)
> The sales write up on both saws was about
> the same,
> no hype just facts.
> They both did the same things. (I picked
> lowest price one)
> The only difference was the brand name.

> Question:

> Did I buy on logic or emotion?

> It seems to me since I compared the two
> prices, and
> they do the same job, I was using logic.

I think your point is valid, but I think most people don't buy purely based on price... If they did, then brands, packaging, advertising, and so on, wouldn't matter.

However, there is a percentage who DO buy mostly on price - these are the people who the various "no name" brand products are targeted at....

If you're just a small business-person, though, competing mostly on price can make it difficult to survive.

There are essentially two types of businesses - Low Price/High Volume, or High Price/Low Volume.

Businesses that thrive by competing on price can only succeed by selling things in high volume (since they make less profit with each sale by lowering prices, so they have to sell more stuff to make up for it). However, there is almost always additional overhead by selling in high volume - you need more sales staff, more customer support staff, and so on, to keep your large number of customers happy.

In contrast, selling things for a higher price, but in lower volume, requires much less overhead. You don't need as much staff to keep customers happy, because you have fewer customers. The main place where a High Price/Low Volume business can succeed is in niche markets.

Because of the higher overheads of a Low Price/High Volume business, I think it's much easier for a person to succeed with the alternative - High Price/Low Volume - approach. But if you're using this approach, then you DON'T want to compete on price! So you have to find something else to compete in.... Such as higher quality (eg. Rolls Royces), uniqueness, faster, lighter, heavier, more "cool", and so on.... Purchasing based on these things is often more emotional than just considering price....

- Dien Rice

You bought on emotion even though you think it was logic
 

Hi Monkey!

By the way, WHAT is your REAL NAME?

> Why did I buy the 10" compound miter
> saw that I did?

> I need a saw to make my repairs go faster.
> (NEED)

Here is the emotion part! The NEED is perceived. It is truly a WANT. You FEEL you will do a better/faster job and maybe get an edge over your competition by buying the saw.

If I had that saw I could.....

> Did I buy on logic or emotion?

Emotion.

> It seems to me since I compared the two
> prices, and
> they do the same job, I was using logic.

That's what it seems like. IF you had been given a couple of more reasons why the higher-priced saw was better, you most likely would have bought it. (People want to pay more, if only we can give them enough reasons to do so.)

> PEOPLE MAKE BUYING DECISIONS BASED ON
> emotions.
> Did my emotions take over that I didn't want
> to part
> With $40. more bucks?

No. The decision to buy the saw was an emotional one.

Michael Ross.




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