Hi,

Thanks for mentioning my name, I greatly appreciate it!

Regarding ad copy, there's tons of very well written sales letters (designed to sell infoproducts on internet marketing and other topics) that you can print out and study. Draw circles around the various subsections of these letters (such as the "grabber" area, the Headline area, the credentializing area, the bullets area, the area that increases the perceived value, the risk-removal area, the "how to order" area, the bonuses area, etc.)

Sales material can, and probably should be, assembled modularly like Lego Blocks.

I'm not sure which book to recommend that you buy, but whichever one it is is probably available inexpensively on ebaY. Gary Halbert is sort my hero in the "salesmanship in print" area.

Hope this was helpful, and thanks again!

Best,

- Boyd