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Hi,

Thanks for mentioning my name, I greatly appreciate it!

Regarding ad copy, there's tons of very well written sales letters (designed to sell infoproducts on internet marketing and other topics) that you can print out and study. Draw circles around the various subsections of these letters (such as the "grabber" area, the Headline area, the credentializing area, the bullets area, the area that increases the perceived value, the risk-removal area, the "how to order" area, the bonuses area, etc.)

Sales material can, and probably should be, assembled modularly like Lego Blocks.

I'm not sure which book to recommend that you buy, but whichever one it is is probably available inexpensively on ebaY. Gary Halbert is sort my hero in the "salesmanship in print" area.

Hope this was helpful, and thanks again!

Best,

- Boyd

Hi Boyd,

Thanks so much for the reply. I agree that there is a lot of marketing material out there(both good and bad). As a green newbie to the field of copywriting though, I'm not sure if it'd be enough for me to just read and analyze quality sales letters to in turn learn how to write them. Is there some sort of framework, or set of tools that an adwriter uses?

Back in the day, how did a Jim Straw or a Melvin Powers learn their trade?

Let me apologize if I'm being dense here. Thanks for all the advice though.

Chris

Hi,

I'm not really qualified to answer this question: I've written like three sales letters in my life.

One thing I'm sure about though, is this:

The basic thing you have to do is to learn what the modular parts of a sales letter are, and what order they should be presented in, then the most important thing is you must trust yourself to be able to talk honestly to your prospect. You already know enough to do that, to talk honestly to your prospect I mean--you "talk" in written form, of course.

Learn the basics and then trust yourself, is my advice.... Write something, read what you've written and improve it.

Hope this helps!

Best,

- Boyd