> What might that change of your marketing
> approach be?

Why, the end result, of course!

I chose to start a golf publication because:

(1) There was not one in my area. There was a

need for one. There was no competition.

(2)It was a profitable niche of sophisticated,

affluent buyers.

(2) I enjoyed playing golf (golf is like sex..

I'm not real good at either one....but I'm

not going to give either up.

Now the benefits of a golf publication is:

(1) I can play golf everyday, absolutely FREE!

(2) I go to 25-30 golf tournaments every

month, eat all the shrimp, steak, BBQ,

they can cook, and flirt with a lot of

very pretty woman who love to have their

photo taken

(Some even suggest modeling:)

(3) I can wear shorts, loud Hawaiian shirts,

& almost anything except a shirt & tie!

BUT....My orginal reason to start a

publication was so that I could advertise

my own 'I Buy Houses" business for FREE!

So,...If I had to do it all over again ,

the only thing that I would change would

be that I would publish a FSBO Magazine!

That way I would be talking with 100-150

folks a month that would be:

(1) Interested in selling their property

(2) Would pay me to help them sell the

properties that I didn't want to add

to my portfolio!

So, osirus, learn from my misguided attempts and kill two birds with one stone.....start a FSBO
publication!

Bobby