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![]() > What might that change of your marketing
> approach be? Why, the end result, of course! I chose to start a golf publication because: (1) There was not one in my area. There was a need for one. There was no competition. (2)It was a profitable niche of sophisticated, affluent buyers. (2) I enjoyed playing golf (golf is like sex.. I'm not real good at either one....but I'm not going to give either up. Now the benefits of a golf publication is: (1) I can play golf everyday, absolutely FREE! (2) I go to 25-30 golf tournaments every month, eat all the shrimp, steak, BBQ, they can cook, and flirt with a lot of very pretty woman who love to have their photo taken (Some even suggest modeling:) (3) I can wear shorts, loud Hawaiian shirts, & almost anything except a shirt & tie! BUT....My orginal reason to start a publication was so that I could advertise my own 'I Buy Houses" business for FREE! So,...If I had to do it all over again , the only thing that I would change would be that I would publish a FSBO Magazine! That way I would be talking with 100-150 folks a month that would be: (1) Interested in selling their property (2) Would pay me to help them sell the properties that I didn't want to add to my portfolio! So, osirus, learn from my misguided attempts and kill two birds with one stone.....start a FSBO publication! Bobby |
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