Michael,
Of that 24% or online orders, do you know how many of them came to the website as a result of the 20 national magazine ads?
Or is the 24% generated by online methods exclusively? I'm guessing that most of those people respond to the space ads by logging onto their website. I could be wrong, I'm really curious.
Mike McGroarty
"The Dumb Ole Dirt Farmer"
"How I picked up 1,617 newsletter subscribers in 47 days.---FREE!"
http://www.homemadebooklets.com/The-Secret.htm
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