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Old October 1, 2002, 09:42 PM
Mike McGroarty
 
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Default About that 24% of online orders. . .
Michael,

Of that 24% or online orders, do you know how many of them came to the website as a result of the 20 national magazine ads?

Or is the 24% generated by online methods exclusively? I'm guessing that most of those people respond to the space ads by logging onto their website. I could be wrong, I'm really curious.
Mike McGroarty
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