Hi Mike,

That's an interesting point of view.... Certainly, Joe Sugarman is someone worth listening to!

What came to my mind is that his approach seems to clash with the common phrase -

"under-promise, over-deliver."If I understand right, he's essentially saying you should promise more strongly!

While it would make more sales, I wonder if that would affect customer loyalty? That's a possible drawback I can think of now (on the spur of the moment)...!

Certainly something to think about though... Let me ponder this further...!

- Dien Rice