If you don't have 10% returns then you aren't tryin!

Hi Mike,

That's an interesting point of view.... Certainly, Joe Sugarman is someone worth listening to!

What came to my mind is that his approach seems to clash with the common phrase -

"under-promise, over-deliver."If I understand right, he's essentially saying you should promise more strongly!

While it would make more sales, I wonder if that would affect customer loyalty? That's a possible drawback I can think of now (on the spur of the moment)...!

Certainly something to think about though... Let me ponder this further...!

- Dien Rice