yes, but adding the letters in there to your swipe
file is worth its weight in gold. One of the few places I've seen Gary Halbert's "Coat of Arms" letter!

> 520-203-4671.

> Yeah, the book is outstanding when it comes
> to teaching direct marketing. It doesn't
> teach a great deal in the way of copywriting
> but it does do an outstanding job of showing
> you the "math" involved.

> Ben's section on how he started his business
> is a goldmine of insight on what it takes to
> start a successful company.

> It's also interesting to read about how Gary
> Halbert influenced him.

> The front part of the book is
> outstanding--the back half considerably less
> so... Suarez spents a way too many pages on
> the misjustices of government. Personally
> more info on copywriting would have been
> much more beneficial.

> Take care,

> Mike Winicki