Gordon, a question about Ben Suarez

yes, but adding the letters in there to your swipe
file is worth its weight in gold. One of the few places I've seen Gary Halbert's "Coat of Arms" letter!

> 520-203-4671.

> Yeah, the book is outstanding when it comes
> to teaching direct marketing. It doesn't
> teach a great deal in the way of copywriting
> but it does do an outstanding job of showing
> you the "math" involved.

> Ben's section on how he started his business
> is a goldmine of insight on what it takes to
> start a successful company.

> It's also interesting to read about how Gary
> Halbert influenced him.

> The front part of the book is
> outstanding--the back half considerably less
> so... Suarez spents a way too many pages on
> the misjustices of government. Personally
> more info on copywriting would have been
> much more beneficial.

> Take care,

> Mike Winicki